one more about THE MEDIUM IS THE MESSAGE: 

think about a bus: 

    it TAKES ONE FROM POINT TO POINT; 

its importance isn't it takes one where one wants--

 maybe one never wants to get there--, 

 but how one let it consume one time. 

        Please sit back and enjoy the ride! 

another one simpler: 
      It is not about You sinking in Facebook;  
         it is how Facebook sinks you! 

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